Welcome! I am Ina Botnaru

Welcome :)

I am Ina, Botnaru Ina
(James Bond vibes)

Love comes unexpected, you never know when you will meet The One and you can never be 100% ready for it. Now imagine Tinder for finding the ”Dream job”, I was swiping back and forth without any success. Unexpectedly, one day I saw a Job Offer for a Product Manager and we MATCHED. That’s how my love story started, here is my safe space to share it ♥

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BASED ON EXPERIENCE

Features, experiments and case studies

Here is a safe space to share my learning path (aka f*ckups), inspirational use cases (aka f*ckups which inspired new features), and just some of my favorite processes in product management life. Hopefully, I will not be laughing hard when I read these articles in 5-10 years.

Product Discovery & JTBD

There are a ton of books (which I didn't read) about building a StartUp, building a successful business ...

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Activation Hypothesis E-Commerce

First, I must briefly introduce the product. I haven't developed a million products YET, but there are a ...

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Mindfulness in Product Management

"Mindfulness" – the secret sauce to keep your sanity while navigating the seas of product manag ...

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My LinkedIn post

Product Management Conference

I would never think that a conference can boost your confidence. Product management , for me, is an ...

Tips for a mindful job as a PM

As a product manager, I take pride in the products I work on. But lately, I've noticed that my passion...

Creating an impact as a PM

My journey is not that long, but I can forget sometimes that I'm not just a product manager...

TOOLS & TECHNIQUES

Things that make PM life easier

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